I created a series of handcrafted papercraft elements for a Google AdSense campaign celebrating ten years of partnership.
Working from the campaign concepts, I constructed detailed paper models and dimensional elements that were photographed and incorporated into the final digital artwork for use online.
I also created framed papercraft versions of two of the campaign designs, translating the digital compositions back into physical, layered paper pieces. These were produced as presentation pieces and gifted to the client.
The project combined paper engineering, model making and commercial design, using handcrafted elements to bring depth and texture to a digital campaign.
